Beyonce plays the world's sexiest jewel thief in new advert for her clothing line

By Mail Online Showbiz Reporter

Sexy spy: Beyonce plays a jewel thief in the new Brazilian TV advertisement for her Dereon by Beyonce fashion line


She's known for her vocal acrobatics and booty-shaking dance moves.

But Beyonce gets the chance to show off her gymnastics skills as she cartwheels and flips over laser beams in a new advertising campaign.

The 28-year-old plays a sexy jewel thief in the new Brazilian TV ad for her Dereon by Beyonce fashion line, which sells exclusively in C&A department stores.


Limber: Beyonce proves the best advert for her form fitting clingy black dress


Beyonce shows just how form-fitting and flexible the clothes are as her little black dress clings perfectly to her curves during her daring stunts.

As you would expect, the soundtrack to the ad is Beyonce's 2009 hit Single Ladies (Put A Ring On It).

The ad appears to be inspired by a scene from 1999 film Entrapment, which stars Catherine Zeta-Jones as an insurance investigator posing as a thief in a bid to catch Sean Connery's professional criminal.

House of Dereon was launched by the Knowles family in 2006 as a pret-a-porter fashion line, and followed soon after by the Dereon line, for younger women


Flexible: Beyonce performed all her own stunts herself into the energetic video


Balancing act: Beyonce cartwheels confidently over the lasers just managing to keep her modesty


... and as you would expect, the soundtrack to the ad is her hit single Single Ladies (Put A Ring On It)


The gowns range in price from $300-$500 and are on sale in U.S. department stores, including Bloomingdale's, Neuman Marcus and Nordstrom.

Dereon was the maiden name of Beyonce's grandmother Agnèz Deréon, whose married name Agnèz Beyincé inspired the singer's first name

The collection is sold with the tagline 'Couture. Kick. Soul' as it represents the spirits of three generations of Knowles women.


In shape: Beyonce models a black bandage dress which sells for 79 Brazilian reals


Bling bling: Beyonce is mesmerised by the gorgeous jewel


Eyes on the prize: Beyonce finally gets up close to the diamond - but will she be able to get it back out of the high-security room?


Tina is the 'couture' thanks to her design talents, Beyonce brings the 'kick', while late Agnez had the 'soul'.

Along with House of Dereon and the Dereon fashion line, the Knowles family recently announced plans to expand their business to include home furnishings.

Tina said: 'Both Beyonce and I are huge fans of home furnishings and try to stay on top of this ever-changing market.

'As someone who has also realised many interior-design projects, I am so excited to expand our House of Dereon and Dereon brands in this category


Inspiration? Catherine Zeta-Jones as Gin in a scene from 1999 film Entrapment


'The thought that we would have something to do in brightening up someone's home, especially bedrooms, is truly wonderful.'

Beyonce is so involved with the marketing of the label she even name-checked their jeans in her 2009 hit Single Ladies (Put A Ring On It).

In the single, she sings: 'Got me tighter than my Dereon jeans.'

Before Dereon, Tina was responsible was dressing Beyonce's former group Destiny's Child and custom-made matching outfits for the trio.


source :dailymail